Akarin Sivapornpitaksa spent ten years building relationships with farming families in Nan and Chiang Mai before opening a hidden Thonglor location that sold five cups a day. CEO Chananda Thavisin, daughter of former Prime Minister Srettha Thavisin, now oversees sixteen branches generating 100,000 cups monthly.
No written contracts govern the farmer partnerships: moisture meters set quality standards, but trust and non-exclusivity define the model. The roastery produces Thai single-origin beans alongside location-exclusive blends, with a Create Your Own Blend option across all branches.